The founder and creator of The Sell Science, neuropsychologist, buyology & sales mentor since 2012, girl-mom, a total geek in ancient history, millennial taurus (1984) but more than anything ... really awkward.
YEP, I'm the most introverted female entrepreneur you'll ever meet
Let’s get one thing straight, though: I’m not shy. In fact, I’m pretty outspoken, and some even say funny (if you love a dark sense of humor). The thing is, people drain me. And so do social media, networking, and fake behavior. (Okay, you got me, that last one is personal. 😅)
But it doesn't stop there. I'm about to make it dramatic. And not just "for the effect". In 2021, in the midst of the lockdown and having a newborn, I decided to leave my thriving "safe" offline business behind and to bring it online. But .. that didn't go exactly like I played it in my head ...
But it
How the heck did this 👇🏻 "fuck-up" build a 7-fig business?
I’ve always been someone who overthinks everything. Honestly, I’m pretty sure I even overcomplicated leaving my mom’s womb. But let’s talk about the online game...
I can’t even count how many posts I’ve deleted minutes after posting because no one engaged right away. My brain immediately went to: “It’s because I’m not good enough. Not interesting enough.”
Never mind the fact that I’d spent a decade serving thousands of people in my offline business.
That’s the story of my life: the feeling of not belonging. I was never the cool kid with the “banging” figure or the bubbly, extroverted personality. I’ve always felt like I was in the wrong room, like I didn’t quite fit because I couldn’t fake enthusiasm or be someone I’m not.
As an introvert, things like networking, fake engagement or constantly being visible is exhausting. It just isn't who I am. I literally live inside my head, dramatising everything into a doomsday scenario. Just give me a book and silence. (Yes, I will cancel that dinner date 2 minutes before, but declare war if not invited)
So, instead of building my online presence, I’d retreat behind the scenes, telling myself I was “preparing” or “planning.” But really, I was avoiding putting myself out there.
And here’s the kicker: I know how to sell. I know how to build a business. Yet there I was, stuck in my head, holding myself back. I knew what I had to do! And in just 2 years, I generated over 400k in sales.
Here’s the twist though ...
I really had (and have) an unfair advantage. Buyer’s and sales psychology has been my zone of genius for over a decade. I know exactly how the brain makes buying decisions.
The only thing I had to do was pair that with a system that allowed my energy to show up consistently.
And guess what? I’ve generated $400K+ in sales in just two years, with fewer than 1,000 followers.
It’s never been about followers, perfection, or endless strategies. It’s about selling in a way that feels human, sustainable, and true.
And it works, even for a sassy, wildly introverted, geeky, and definitely blunt millennial mom like me.
And this is exactly how The Sell Science was born. (After heavily overthinking it, of course...).
Here's what it is all about 👇🏻
You don't need to be loud, exaggerated, or polished strategies
Selling isn’t about being loud or perfect. It’s about being human. Every sale, no matter the price, product, or platform, comes down to one thing: A human deciding to buy.
The Sell Science is a proven framework designed specifically for female entrepreneurs selling digital offers or services. It’s about helping you understand why people buy, how to effectively translate that into your offers, messaging and strategies AND a system that allows you to show up consistently & talk about your offers without the ick. (Because that is kinda a non-negotiable..)
Here’s what selling isn’t: complicated, gimmicky, or reserved for bubbly extroverts with a "big personality"
Here’s what selling is: human-to-human connection, clarity, and confidence.
Let’s leave behind the comparison trap, the overthinking, and the pressure to be bubbly. Selling can be simple, human, and I dare to say fun.
If you’re ready to stop procrastinating and start selling with confidence, let's make it happen together!
