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How To Build a 6-Fig Coaching Business From Scratch

How to build a 6-figure coaching business from scratch – The Simpler Way

By Nora Noelle Brown

Dreaming of that 6-figure coaching business? The path to success is simpler than you think. And no, it doesn’t involve mimicking every guru’s strategy or flooding inboxes with messages. Let’s break down the real deal on how to make your coaching business not just thrive, but soar.

Step Away from Guru Advice

First off, let’s address the elephant in the room: those guru strategies of non-stop DM-ing and freebie giveaways. Here’s the thing: DM-ing feels pushy, and nobody likes feeling cornered into making a decision. It’s basic human behavior – the moment we sense a pitch, our walls go up. And freebies? Well, they often attract people more interested in free stuff than in serious growth. You want to connect with folks who are genuinely invested in their development, not just in hoarding freebies.

The Foundation: Clarity and Transformation

Now, onto the cornerstone of your business: understanding and articulating the transformation you deliver, to whom, and how. This sounds basic, but it’s shocking how often it’s overlooked. If you’re not crystal clear about the transformation you offer, don’t expect your potential clients to be either. Spend time refining your message until it shines like a beacon to your ideal clients.

Talk About Your Offer Daily

Here’s a little secret of 6-figure coaches: they’re not shy about talking about their offer. Every. Single. Day. And no, it doesn’t get repetitive or salesy if done right. Check out this blog post for some clever ways to keep your offer fresh and engaging.


Master Your Lead-Generation Strategy

This is the game-changer: nailing your lead-generation strategy. Successful coaches know exactly where their next client is coming from. They create a predictable and sustainable flow of leads. For many, including myself and my clients, memberships are the golden ticket. They’re perfect for nurturing leads into 1:1 clients and for keeping them engaged post-program.

Automate to Elevate

As a 7-figure coach, I can’t stress enough the importance of automation. My world runs on automated emails, task creation via Zapier, and a CRM like Notion to keep everything in check. This frees me up to focus on what really matters – coaching and managing my memberships, which is only about 12 hours a week. The rest of my time? I’m sparking curiosity and creating awareness through my content marketing strategy.

Knowledge is Power

Last but not least, we’re constantly analyzing what works and what doesn’t. This ongoing process of learning and adapting is key. We amplify the strategies that show results and ditch the ones that don’t.

Wrapping It Up

Building a 6-figure coaching business isn’t about following the crowd or getting lost in a sea of freebies and DMs. It’s about clarity in your offer, consistently talking about it, mastering lead generation, automating processes, and continually learning and adapting. So, let’s ditch the guru playbook and start building your coaching empire, shall we? The path to 6-figures is clearer than you think, and it’s waiting for you to take the first step. 

Ten Ways to Talk About Your Offer Without Sounding Like a Broken Record

Ten Ways to Talk About Your Offer Without Sounding Like a Broken Record

By Nora Noelle Brown

Hey fellow coaches, let’s have a heart-to-heart. We all know that to sign coaching clients consistently or get people excited about our memberships (or about any other offer), we’ve got to chat up our offer. But, honestly, it feels a bit awkward, doesn’t it? The idea of mentioning our program day after day can leave us feeling like we’re stuck on repeat or, worse, coming off as a salesy cheeseball.

But here’s the thing: If you’re not enrolling clients on the regular, there’s really no reason not to be talking about your program every single day. The trick? It’s all about variety.

Let’s dive into the ten ways you can switch up how you talk about your offer, making it fresh, engaging, and far from salesy. These strategies will not only highlight your program but also position you as an expert and pique your followers’ curiosity.

The secret ingredient you might be missing is the psychology of investment, a game-changer in the world of lead generation and conversion, especially when it comes to signing coaching clients or enrolling clients in a high-ticket offer.

10 Ways To Talk About Your Offer

1. Share a Client Journey

Nothing speaks louder than a transformation. Share stories of where your clients started and where they are now, thanks to your coaching. It’s real, it’s relatable, and it’s proof that what you do works.

2. Provide Value First

Offer tips, insights, or advice that stands on its own merit. When people see the value you give freely, they’re more inclined to dive deeper into what your full program offers.

3. Ask a Question

Engage your audience by asking them questions related to their struggles, aspirations, or thoughts. It’s a subtle way to get them thinking about their needs and how your program could be the solution.

4. Tell a Story

Humans are wired for stories. Share your own journey, a day in the life, or a pivotal moment that led to a breakthrough. Stories create connection and make your offer more memorable.

5. Share Results

Results speak volumes. Highlighting the successes your clients have achieved can act as powerful social proof, showing potential clients what’s possible for them, too.

6. Educate

Share your knowledge on topics relevant to your coaching niche. When people learn from you, they start to view you as an authority, making them more likely to be interested in your coaching.

7. Go Behind the Scenes

Give a peek into your coaching process, tools you use, or how you prepare for sessions. It demystifies what working with you looks like and builds trust.

8. Be Relatable

Show your human side. Share your struggles, your wins, and what you’re passionate about. When people see themselves in you, they’ll feel a stronger connection.

9. Showcase Testimonials

Let your happy clients do the talking. Sharing testimonials is incredibly persuasive, offering potential clients a glimpse into the satisfaction and results they can expect.

10. Celebrate Milestones

Whether it’s your coaching anniversary, a client success story, or hitting a business goal, sharing these milestones not only highlights your program’s longevity and success but also your growth and impact.

Click here to grab your cheat sheet with a prompt per category

Wrapping It Up

Talking about your offer doesn’t have to be a dread-filled task. By mixing up the way you present your program, you can keep your content fresh, engaging, and far from that dreaded salesy vibe. Each of these strategies offers a unique angle, allowing you to showcase your offer in a way that resonates with your audience and feels authentic to you.

So, which of these strategies will you try first? Remember, your offer has the potential to change lives—it’s time to share it with the world, one varied and engaging post at a time.

Get 200 prompts, a 30-day challenge and a mini course with the secret science of fully booked coaches, inside the

Offer Talk Bundle

Unlock the Secret to Predictable Income

Unlock the Secret to Predictable Income

Unlock The Secret To Consistent Coaching Clients

By Nora Noelle Brown

Ever wonder why it feels like a ghost town when you try to turn followers from your free stuff into coaching clients? Whether those leads are e-mail subscribers, from a free masterclass or mini-course, or simply your social following?

The secret ingredient you might be missing is the psychology of investment, a game-changer in the world of lead generation and conversion, especially when it comes to signing coaching clients or enrolling clients in a high-ticket offer.

The Psychology Behind the Investment

Write this on a post-it and stick it everywhere you possibly can: free value attracts freeloaders, not investors. 

How often have you signed up for a freebie thinking “Now I want to spend thousands of dollars in her high-ticket program”? 

When someone decides to pay, even just a little, like for a membership, it’s like they’re saying, “I’m in it to win it.” They’re not just looking around anymore; they’re ready to make a change, and they want your help to do it.

Think about it: When people pay for valuable content, even if it is a little, they’re not just buying the knowledge. They’re putting their money on the line because they believe in their own success. This small step of buying changes them from window shoppers into serious customers who are all about getting better and growing with your help.

Business 101: Your next best client is an existing client.

The Magic of Paid Memberships

Now, let’s talk about the magic that happens when you introduce paid memberships into your business model. This isn’t just about filtering out the tire-kickers (though it does a fantastic job at that, too). No, the real magic lies in the community you build. Paid memberships don’t just attract better leads; they cultivate a community of engaged, motivated individuals. These are people who are eager to learn, grow, and achieve their goals. And the best part? They want to do it with you as their coach.

With a membership, you make it extremely easy for your people to join your world for a small price, start the growing journey, and build up their courage to invest big dollars.

With memberships, you basically get paid to sign clients, the opportunity to ditch the freebie madness, and to stop living in your DMs.

Elevating Your Lead Generation Game

So, how can you get in on this? It’s pretty simple. Start offering paid memberships. This way, you’re not just sharing tips and tricks; you’re inviting people to join a movement. You’re giving them a spot in a community that’s all about making big moves and improving.

Ready to step up your game in getting leads? Jump into the membership world. It’s not just about creating a handsome predictable and recurring income off what you know (although that is definitely a sweet bonus!); it’s about building a group of customers who are serious about their journey. These people aren’t looking for a quick fix; they want real growth. And with memberships, you get to be their guide every step of the way.

So, go for it and shake up how you get leads. There’s really no need to live in your DMs, to give all your value away for free, or even to have ish discovery calls. 

And in return? You’ll always know where your next client is coming from, your members will pick up some of your marketing, and you have built a business foundation that can scale without trading your time.

Unlock the secret to consistent clients

Unlock the secret to consistent clients

Unlock the Secret to Predictable Income

By Nora Noelle Brown

Are you tired of the income rollercoaster that comes with always finding that next (or first) 1:1 client?  Imagine having a steady stream of income flowing into your business, month after month, and ALWAYS knowing where your next 1:1 is coming from.  In today’s blog, you’ll find out how!

Why Membership Models?

The ultimate lead-generating tool to create predictable income and consistent clients is memberships!

Membership models aren’t just for gyms or subscription boxes. They’re a goldmine for coaches ready to create a more predictable and sustainable income. Think about it: instead of chasing new clients all the time or launching back-to-back programs, you have a community of members paying you regularly. This means more stability and less stress about where your next paycheck is coming from.

The Stability Factor

One of the biggest perks of a membership model is the financial stability it offers. With members paying a recurring fee to access your expertise and community, you can wave goodbye to unpredictable income spikes and dips. This stability allows you to plan ahead, invest back into your business, and even take that vacation you’ve been dreaming about—without worrying about revenue taking a nosedive while you’re away.

Deepening Client Relationships

Memberships do more than just stabilize your income; they allow you to deepen relationships with your clients. Instead of a one-off coaching session or a short-term program, memberships keep your clients engaged over the long haul. This ongoing relationship not only helps them achieve better results but also builds a strong, loyal community around your brand. Plus, you allow them to feel so comfortable with you that investing in your 1:1 program feels less scary and becomes the next logical step in their journey. 

The Impact on Your Business

Incorporating a membership model can transform your business in several ways:

  • Predictable Revenue: Say hello to steady monthly income that makes planning and scaling your business easier.
  • Increased Impact: With more time to focus on delivering value, rather than constantly selling, you can make a bigger difference in your clients’ lives.
  • Scalability: Memberships allow you to serve more clients without adding more hours to your workday, making your business more scalable.
  • Lead Generation: Always having a pool of sizzling hot leads who can’t wait to work with you 1:1.
  • Marketing: Your members will pick up some of your marketing, talking about you on their socials and referring you to their network.

How to Get Started?

Starting a membership program might seem daunting, but it’s all about taking those first steps:

  • Identify Your Niche: What unique value can you offer? Your membership should cater to a specific need or interest within your coaching niche.
  • Decide on Your Offer: Will you provide exclusive content, community access, live Q&As, or something else? Your offer should align with your audience’s needs.
  • Set Your Price: Find a balance between a price that reflects your value and is accessible to your target audience.
  • Launch and Learn: Your first version won’t be perfect, and that’s okay! Launch your membership and be open to learning and adjusting as you go.

Wrapping Up

Embracing a membership model can truly transform your coaching business, bringing in predictable revenue, deepening client relationships, and allowing you to scale your impact. Remember, the key to success is to start small, listen to your members, and continually refine your offer.

So, are you ready to unlock the secret to predictable revenue and transform your coaching business? Dive into the world of membership models and watch your coaching business soar to new heights!

Need help? 

Start the Membership Mastery Kickstarter for coaches today and you will have your membership up and running AND have your first paying members within 30 days. Click HERE to learn more.