6-Hey love, Nora here!

If you want to get REAL tips on how to grow your coaching business to 6 figures, keep reading. This one is for you. 

Most of my clients have asked me, one way or another, how I actually managed to grow a 7-figure business without a team. \

And I always feel the answer is disappointing. But it is the most brutal truth I could possibly share. 

For one, before chasing 7 figures, you have to consistently hit 6 figures. The focus from 0-6 figures is completely different than the focus you need to have from 6 to 7 figures. 

So let’s focus on the first big step: consistent 6 figures. Here are three tips that WILL get you there. 

Tip #1

There are no secrets that you don’t know about. There is no advanced knowledge that you somehow can’t find. There is no magic pill. There is not the “ONE” thing that will blow you up. So stop investing in courses and books to find that missing piece. Invest to challenge your current perspective or to learn more about a skill. 

Tip #2

Keep it simple. You don’t need 600 offers. You need ONE offer that you keep improving and be known for that offer. Most people never make it, because they keep switching offers. And although it sounds really simple to just stick with one offer, it is the hardest thing to do. Did you know that most new coaches cannot talk and promote ONE offer for even 12 months? Every time that imposter takes over their soul  … (because they don’t get that million-dollar success that apparently is so easy to get – do a quick Google search. In 2023, only 0.77% of the world’s population was a millionaire. Apparently not that easy!) … they switch their offers. 

My Offer Talk Bundle (just $47) is designed to help you confidently discuss your offer without sounding repetitive. Click here to learn more. 

Tip #3

The last tip hits home and I want to share it with you. I always pictured that the million-dollar version of me would be this fancy-ass lady. I would look like a million bucks, make-up always on point, hair done, elegant clothes, in great shape, etc.  

All of this couldn’t be further from who I am. Nine out of 12 months, I walk on flip-flops, I don’t like to wear make-up, I am obsessed with the ease of my mom-bun, etc. The “new version of me” felt so far away, and honestly just like a nightmare, that I was sabotaging my success. I didn’t want to become her. 

My last tip is that who you are right now is exactly the version that creates all the wealth you have in mind. Money enhances who you are. It does not change your entire person. 

I am still a cheap ass who loves to hunt promotions. I buy most of my clothes at Zara. I buy my flip-flops every year at a Chinese store for $1. Because this is who I am. I don’t value the fancy.  I value saving animals, creating time-freedom, go to the supermarket without worrying about a budget, wearing comfy clothes, being the best person I can be for the people I care about, etc. 

Fun fact: to celebrate my first 6-figure month, I ordered a pizza.

A Special Invitation

If you’re genuinely ready to make a leap this year, consider applying for Elevate. It’s time to transform your aspirations into tangible 6-figure coaching success. Click HERE to apply.

Here’s to embracing simplicity, authenticity, and the relentless pursuit of your goals. Remember, the path to 6 figures isn’t about discovering secrets; it’s about refining what you already know and who you already are.

Together, let’s make this year unforgettable.

xx Nora

Are you blindly copying “guru” advice but aren’t bringing in the clients? Today, I want to talk about a very specific one: freebies!

What would happen if you upgraded your freebie to a low-ticket offer?

You guessed it, hardly anyone would be interested in it. And there’s a logical reason for that! And also why there is one freebie that will work. 

Freebies attract people who love throwing time and energy at their problems, not money.

As a coach, are you looking for people who are READY for change? READY to commit? READY to invest? Or are you looking for people who are waiting for that “from $3000 to $17”-deal?

if you are not getting consistent clients, it is because

• you are not positioning yourself as a high-ticket coach
• your message is NOT speaking to the right people
• This one is going to sting a bit …. you don’t have a profound understanding of the buyer’s journey of your best client

Building a successful coaching business means having a lead-generating system that makes YOUR next client curious, engaged, and committed.

One of the three membership models for coaches is a lead-generating membership. And you know why this works so well?

Because it’s based on buyer’s psychology: a membership is treated the same as a high-ticket offer, since someone commits to a recurring pay.

So your messaging, positioning, and strategy need to align with that. And freebies or free trials are a complete miss.

High-ticket buyer’s are not looking for a freebie. They are looking for a solution, ASAP. They want to move the needle and they have ZERO problem investing in that.

Now, it takes some courage to invest thousands into a human. Especially in an age where people get scammed left and right. That’s why it is so easy for your next client to join a low-ticket (between $25-$100) lead-generating membership. The monetary risk is not that high and it already provides them growth, but also gives them the time to fully trust you AND THEMSELVES.

The lead-generating membership will provide you with consistent clients without marketing your high-ticket, and without freebies. 

It’s literally getting paid to sign clients.

There is only ***ONE*** freebie that works for your coaching business 👇
How do I know? Not only is buyer’s psychology my zone of genius, but for the past 12 years, I have worked with thousands of coaches building their businesses. The proof is in the pudding.

❓The one freebie that works ❓

Is a blueprint of the program you want to sell.

A blueprint doesn’t provide value. It doesn’t create impact. It doesn’t deliver a transformation. It simply outlines what your program covers, what transformation the program delivers, how it delivers that, and how to join.

Absolutely NO ONE, except people who are interested in your program, will grab this freebie.

Your lead generation should be intentional and always be working for you.

If you are ready to learn how to build a coaching business that consistently provides by leveraging the power of memberships, download the official MMA blueprint. It will tell you how the MMA delivers that result (and so much more!).

Ever found yourself scratching your head, wondering why strategies that seem to turn everything they touch into gold for one coach don’t quite do the trick for you? If you’ve ever thought, “What the heck is wrong with me? What am I missing?” you’re not alone.

The real secret to growing your coaching business? Discovering your strategy. One that energizes you and keeps you moving forward. Because, let’s face it, growing your business is all about commitment and consistency. So how to find your strategy? Let me give you three real-life examples of coaches who turned nothing into a 6-figure coaching business.

Alexa | No Niching Down

Let me share a story to kick things off. Meet Alexa, a life coach who transformed her small blog into a booming coaching business by doing everything the ‘guru’ advice advised against. The constant push to “niche down” was draining her passion. So, she went the opposite direction—she broadened her topics. And guess what? Not only did she start enjoying her business again, but that’s also when she began seeing real, tangible results.

Her audience loved her diverse content so much that she turned her blog into a membership platform. Now, she enjoys the sweet stability of recurring income, and every week, she has members applying to work with her one-on-one.

Alexa’s journey is a powerful reminder that understanding your unique strengths and audience is key. Her success didn’t come from walking the path laid out by every other business coach. She carved her own.

So, why doesn’t one-size-fits-all advice work for everyone? It mistakenly assumes all coaches, clients, and strategies are identical, which couldn’t be further from the truth. I’ve worked with hundreds of coaches, and not two of them have the same strategy to get consistent results.

Ashlee | No Social Media

Take Ashlee, another client of mine, a business coach who thrived through unconventional marketing techniques. Social media? Not her jam. She dove into in-person networking and speaking engagements instead, aligning perfectly with her extroverted nature. Now, she’s leveraging a membership model to keep clients engaged long after her programs end, ensuring maximum growth.

Ashlee’s story underscores the importance of choosing strategies that resonate with your personality, style, and business model. It’s not about tossing all advice out the window but about selecting what genuinely aligns with your vision and values.

Embracing your unique path isn’t about rejecting all conventional wisdom. It’s about tuning into your intuition, really understanding your audience, and being brave enough to experiment.

Taylor | Burned-Out Mom

And then there’s Taylor, a wellness coach and single mom who was working a 9-5. The online courses everyone touted as the future? They felt overwhelming. The idea of constantly having to market herself for new course sales made her want to quit before she even started. Instead, she focused on her membership and a premium group coaching program. Fast forward, and she’s now running a six-figure business, having left her 9-5 behind.

Taylor’s success story is a beautiful testament to the fact that authenticity and alignment with your core offerings pave the way to success in coaching.

Remember, the most successful coaches aren’t those who blindly followed the path others laid out. They’re the ones who dared to carve their own, whether through unconventional marketing, broadening their niche, or focusing on personalized services. 

Your unique approach is your superpower. There’s absolutely nothing wrong with you. You’ve got everything it takes. It’s time to say “to heck with the rules” and find the courage to discover a strategy that works for you.

Curious about how my clients are using memberships to grow their coaching businesses? Download the free Membership Mastery Blueprint to discover the 12 big topics we walk through inside the Membership Mastery Academy. 

You’re more the coach who wants to take action NOW and see results fast? Then you definitely want to check out the Membership Mastery Kickstarter. In just 30 days from now you will have your membership up and your first paying clients in. It includes everything from crafting your first month of content, putting a spectacular onboarding sequence in place to a DONE-for-you launch strategy (Including posts, story scripts, e-mails, and even captions!). 

Are you gathering those glowing testimonials only to find they’re gathering digital dust instead of attracting clients? It’s time for a change. Testimonials are more than just kind words; they’re powerful tools that can boost your credibility, spark curiosity, and show potential clients the possibilities that come from working with you.

But here’s the kicker: traditional testimonial formats just aren’t cutting it anymore. I am talking about sharing print screens, video testimonials, and perfectly curated posts with TONS of text. To really draw in new clients, you need to get creative. Let me show you five innovative ways to use testimonials that will make your audience sit up and take notice.

Before you dive in, a special thanks to Amber & Kayte from @_innovativemindz (follow them HERE on Instagram) for giving me this raving testimonial. We will use this testimonial as an example in this post. Here is the original full read.

5. Asking the Right Questions

Avoid the fake, ‘too good to be true’ vibe by asking the right questions. This ensures you get testimonials that are genuine and relatable. Here are some questions you could ask:

• How has working with me been different from what you’ve experienced with other [your coaching niche]?
• What is the greatest struggle you have overcome since joining the program?
• What did we do together to overcome your biggest roadblock?
• If someone would be on the fence working with me, what would you tell them, and why?
• What was your least favorite part of the program that turned out to be a game-changer?
• How have the results you achieved impacted your life / business / health /etc?
• What strategies from the program have been the most effective and why?
• In what ways has the program exceeded your expectations?
• How much time did it take for you to see the impact of our program on your business?

What is important here is to ask intentional questions. Ask questions that will highlight that part of your membership that intrigues those who are on the fence.

No Testimonials Yet? No Problem!

Just starting out? The fastest way to gather impactful testimonials is through a beta offer or a founding member’s launch of your membership. Remember, testimonials from free work might lack the oomph of those from paying clients, as the commitment level is different. 

Wrapping Up

So, coaches, let’s give those testimonials a makeover. By presenting them in these engaging, authentic ways, you’re not just showing off kind words; you’re painting a picture of possibility and transformation. Your testimonials aren’t just reviews; they’re stories of success, education, and real human experiences. And that’s what will attract those new clients to your door. Ready to give it a try?