Ever wonder why it feels like a ghost town when you try to turn followers from your free stuff into coaching clients? Whether those leads are e-mail subscribers, from a free masterclass or mini-course, or simply your social following?

The secret ingredient you might be missing is the psychology of investment, a game-changer in the world of lead generation and conversion, especially when it comes to signing coaching clients or enrolling clients in a high-ticket offer.

The Psychology Behind the Investment

Write this on a post-it and stick it everywhere you possibly can: free value attracts freeloaders, not investors. 

How often have you signed up for a freebie thinking “Now I want to spend thousands of dollars in her high-ticket program”? 

When someone decides to pay, even just a little, like for a membership, it’s like they’re saying, “I’m in it to win it.” They’re not just looking around anymore; they’re ready to make a change, and they want your help to do it.

Think about it: When people pay for valuable content, even if it is a little, they’re not just buying the knowledge. They’re putting their money on the line because they believe in their own success. This small step of buying changes them from window shoppers into serious customers who are all about getting better and growing with your help.

Business 101: Your next best client is an existing client.

The Magic of Paid Memberships

Now, let’s talk about the magic that happens when you introduce paid memberships into your business model. This isn’t just about filtering out the tire-kickers (though it does a fantastic job at that, too). No, the real magic lies in the community you build. Paid memberships don’t just attract better leads; they cultivate a community of engaged, motivated individuals. These are people who are eager to learn, grow, and achieve their goals. And the best part? They want to do it with you as their coach.

With a membership, you make it extremely easy for your people to join your world for a small price, start the growing journey, and build up their courage to invest big dollars.

With memberships, you basically get paid to sign clients, the opportunity to ditch the freebie madness, and to stop living in your DMs.

Elevating Your Lead Generation Game

So, how can you get in on this? It’s pretty simple. Start offering paid memberships. This way, you’re not just sharing tips and tricks; you’re inviting people to join a movement. You’re giving them a spot in a community that’s all about making big moves and improving.

Ready to step up your game in getting leads? Jump into the membership world. It’s not just about creating a handsome predictable and recurring income off what you know (although that is definitely a sweet bonus!); it’s about building a group of customers who are serious about their journey. These people aren’t looking for a quick fix; they want real growth. And with memberships, you get to be their guide every step of the way.

So, go for it and shake up how you get leads. There’s really no need to live in your DMs, to give all your value away for free, or even to have ish discovery calls. 

And in return? You’ll always know where your next client is coming from, your members will pick up some of your marketing, and you have built a business foundation that can scale without trading your time.